ISU for Sustainability

Embracing SDGs towards Quality Education and Academic Experience in the Countryside

2024 Research | SDG 16 – Peace, Justice and Strong Institutions

Research Programs

Proponents: JJulie F. Espinosa, Reynaldo M. Brutas

 

Abstract

This study focused on the impact of social media on the political behavior of voters from Isabela State University (ISU) San Mateo during the 2022 national campaign. It assessed how social media influenced their political opinions and voting choices. A number of factors were taken into account, including the kinds of social media platforms utilized, how often and for how long they were used, and the users’ self-reported levels of literacy and expertise. The study suggests that in order to optimize social media’s positive effects on political behavior, civic education initiatives focused at improving voters’ media literacy and ability to make informed decisions must be strengthened. The results underscored the crucial function of social media as a tool for political communication, evincing its noteworthy influence on their attitudes and views of candidates. Data were gathered through surveys of 10 registered voters at ISU-San Mateo, with an emphasis on their social media use and political participation. The findings showed that social media has a considerable impact on the voters’ political behavior, emphasizing the role of digital platforms in affecting democratic processes.

Proponent: Julie F. Espinosa

 

Abstract

Vote buying is a significant phenomenon in Philippine politics, particularly since the beginning of direct elections. This study examines the impact of vote buying on electoral behavior, focusing on the 2022 national and local election. The primary study topic is: does vote buying influence voting behavior? A quantitative and qualitative approach was used to analyze the connection between vote buying and voting behavior. The data collection included a survey of 220 students who are registered voters and enrolled at Isabela State University-San Mateo Campus, using a stratified random sampling approach. The findings indicated that: (1) socio-economic status did not have a significant impact on the experience of vote buying among voters; (2) awareness of vote buying negatively affected the experience of vote buying; and (3) the experience of vote buying significantly influenced voting behavior.